How Is Artificial Intelligence Changing The Future Of Marketing ?
Intro: Artificial Intelligence (AI) empowers the marketers in mining the relevant data and deriving valuable customer insights, says Deepa Sayal The global phenomenon of digitalisation has transformed the marketing landscape. The new-age marketers are not only aware of this transformative evolution of marketing, but also are putting the latest technologies such as Machine Learning (ML), Artificial Intelligence (AI), and Big Data Analytics to edge out the competitors. According to recent research by IBM Institute for Business Value, 91 per cent of marketers in companies that outperform their competitors are positive about the impact of Artificial Intelligence is going to have on their organisations and its marketing strategies. Artificial Intelligence (AI) empowers the marketers in mining the relevant data and deriving valuable customer insights to tap on the potential customers with the right products at the opportune time. Still, only a quarter of marketers worldwide integrate these emerging technologies into their marketing strategies and practices. With digital innovations impacting their lives now and then, customers have high expectations from the companies regarding their marketing approaches. Irrelevant or exaggerated marketing content does not interest them. What they want to consume is the content that’s useful, engaging, and related to their interests and preferences. hence, the brands should focus more on understanding their target groups well if they strive to form enduring relations with them. And, AI is the important tech that can help them in doing this with precision.